Master communicating to the whole mind in just 8 weeks

An 8-week, self-paced online program

Delivered in a self-led and self-paced environment, the Science of Engagement Masterclass is composed of 8 online video classes, educational downloads for organizing your new library of knowledge, and weekly assignments to apply what you're learning in real practice.

  • CUT THROUGH THE NOISE

    Understand how the mind is tuning out most modern-day communication in our noisy world alongside endless social media static.

  • OVERCOME INHERENT BIAS

    Reveal the biases working to block your communication, and how to navigate this coping mechanism that actively fights against your best laid plans.

  • CONNECT WITH YOUR AUDIENCE

    Learn how the mind makes decisions, and why communication strategies directed to the conscious mind are not as successful as 100% mind and emotion engagement methods.

Learn the skills we've taught to these companies...

What you will learn

    After 20+ years of testing and applying human behavior and motivation science to improve communication outcomes, we’ve uncovered a system of engagement:

    • Understand the new ways the mind processes communication and how to use this knowledge to dial in your content with more psychological precision than ever before.

    • Create content with a heightened awareness and sensitivity toward its psychological, behavioral, and motivational influence.

    • Write and design around the non-conscious biases and filters that are likely the real culprit for communication interference and limit.

    • Apply new science-based strategies proven by brands like BMW, Transamerica, and Charter to exponentially increase communication outcomes.

    Loved by hundreds of communicators...

    “As an advertising executive, insights from Engagement Science Lab benefited both my client’s results and my own when acting as an extension of their businesses. Because of Elizabeth and her team’s findings, I have personally seen massive revenue growth, including $2.1M in net-new annual revenue and a 780% ROI specific to one client. I highly recommend Engagement Science Lab's strategies to understand your customers and get the results you need.”

    Shannon Bankoff

    Media Executive, TENGA

    "Elizabeth speaks to you and helps you out in a way a longtime mentor might, but rather being all talk, she provides the action steps to back up the plan she’s spelled out with you.”

    Taylor Kamnetz

    Content Marketing Manager, ReviewPush.com

    “Elizabeth has the unique gift of capturing the audience’s attention – all the time. Her presentation skills are top-notch, engaging, and high energy.”

    Bernardo Fiol-Costa

    President & Founder, Big Think Group

    Whether you are brand new to professional communication or a seasoned practitioner, this masterclass will leave you with an entirely new framework through which to consider how you communicate, and a competitive career superpower that is hard to beat.

    • Engage 100% of the Mind

      Design messages to engage the conscious and non-conscious mind simultaneously.

    • Overcome Decision Fatigue

      Construct suggestions and requests to increase consideration and compliance.

    • Minimize Backfire

      Limit the use of communication rejection triggers.

    • Eliminate Cognitive Overload

      Limit the potential for communication to overwhelm and be tuned out.

    • Limit Bias Interference

      Navigate the biases interfering with successful communication processing.

    • Accelerate Agreement

      Accelerate understanding and agreement.

    • Change Minds

      Optimize communication to positively affect change in opinions, positions, and beliefs.

    • Change Behavior

      Catalyze positive behavior shifts.

    The complete guide to communicating to connect

    based on revolutionary science

    This eye-opening masterclass will show you how brands like BMW, Transamerica, and Charter apply this science to tune their communication for increased engagement.

     

    Whether you are brand new to content creation or a seasoned practitioner, this class will leave you with an entirely new framework through which to consider how you communicate.

    Companies like BMW, Transamerica, and Charter have paid tens of thousands of dollars for this training.

     

    Dozens of seed or series-A startups have relied on us to help them understand their customers needs and build products that solve them.

     

    People pay thousands to learn this knowledge through our in-person workshops.

     

    This is not just the most complete guide to Behavioral Communication ever created.

     

    This is a revolutionary application of combined sciences that will completely change how you communicate. 

    FOR A VERY LIMITED TIME

    Become a Founding Member

    to UNLOCK EARLY ACCESS

    The Science of Engagement Masterclass will be shared with a broader audience later this year, but until then we are focused on sharing it with our past students and followers, and giving them the opportunity to train with us first.

    Career
    Opportunities

    with our searchable database of NPE graduates

    Because the skill set and approach to communication by someone trained in NPE is so much more effective, we field a lot of requests from companies looking to hire pros trained in the science of engagement. We will launch a searchable database of past students who opt to be included, made available to companies looking to hire NPE-educated communicators. 

    Direct
    Access

    to train with
    Elizabeth directly

    Our inaugural virtual student body will have the opportunity to work directly with NPE founder and coach, Elizabeth Edwards, to ask questions and curate their educational experience.

    Founding Member Benefits

    • NPE Masterclass

      All on-demand components of the Science of Engagement Masterclass, including 8 online video classes, educational downloads for organizing your new library of knowledge, and weekly assignments to apply what you're learning in real practice.

    • Top Reading & Podcast File

      For the students that love to dig deeper, a list of the top books and podcasts to help you grow as a behavioral communicator.

    • Top DIY Content Creation Tech Tools eBook & Training

      Our favorite, high-impact communication and content creation tech tools to help you create world-class content with ease, as well as an on-demand training with Elizabeth to learn how to apply them to improve your communication.

    • No Longer a $20,000 Minimum Investment

      NPE method training in full has only been available for our corporate clients in much larger programs. In our Founding Member launch we are making the training available at the lowest price it will ever be offered, and a full 57% off the price after the available seats are sold out.

    • Communication Career Opportunities

      Because the skill set and approach to communication by someone trained in NPE is so much more effective, we field a lot of requests from companies looking to hire pros trained in the science of engagement.

       

      We are preparing to launch a searchable database of past students who opt to be included, made available to companies looking to hire NPE-educated communicators. Founding Members who complete the course will be included in the database included in the cost of their Masterclass seat for the first 24 months.

    • Physical Course Materials

      Learning happens best when our hands get involved in the process, and some of our materials have to be touched to be fully understood. All students will receive a surprise kit by mail of materials to supplement the online Masterclass experience.

    • SPECIAL REPORT: Neuroscience & Storytelling in the Age of COVID-1

      Learn storytelling strategies and tactics based on behavioral science laws and that research indicates to be the most useful in change-based communication during times of crisis.

    • Direct Access to Train With Elizabeth

      Our inaugural virtual student body will have the opportunity to work directly with NPE founder and coach, Elizabeth Edwards, to ask questions and curate their educational experience.

    Take your career to new levels
     

    Add NPE certification to your communication skill set, a competitive career superpower that teaches you how to tune communication for maximum appeal based on mind and behavior science.

    • NPE™ Training Certification - Use on your social media and resume
    • Career search database (optional) - Add your credentials to our searchable career database upon completion, for 12 months.

    Frequently asked questions

    Here are a few answers to our most common questions

    What happens when I click 'buy'?

    What niche is this best for?

    How long do I have access for?

    What if I am not ready to start right now?

    How long will my profile be in the NPE Practitioner Opportunity Database?

    COMING SOON

    The Science of Human Engagement:
    Creating Connection in an Age of Noise

    How do you tune communication to connect in an age of noise?

    Science has proven the most effective communication touches the conscious and non-conscious mind at the same time, but how to reliably do so has been systemically blocked from the practice of professional communication, until now.

    In The Science of Human Engagement: Creating Connection in an Age of Noise, Elizabeth Edwards, founder of Engagement Science Lab, Volume PR, and the Behavioral Communication movement, explores how the mind is evolving as noise and information sources multiply, and the opportunity before professional and everyday communicators alike to reorient how we think about talking to exhausted minds.

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