For years we've been helping brands from small start-ups to Fortune 100s bring their communication into alignment with the preference of the non-conscious mind.
Why is it important for communication to engage the non-conscious mind?
Because we make only 5% of our decisions in the conscious mind, and 95% in our non-conscious. A communication system for creating communication that engages both the conscious and non-conscious together increases communication conversion.
Even today, many of the largest brands in the world (working with the world’s top “communication experts”) have some of the most mind-repelling messages out there.
One of the world’s largest life insurance brands audit proved their tagline SCREAMS to customers, DO NOT BUY THIS PRODUCT!
With a single message change, they shifted from accidentally repelling customers, to immediately convincing them of their immediate importance.