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THE BEHAVIORAL COMMUNICATION MOVEMENT

CALLING ALL COMMUNICATORS.

Masterclass On The World's Only Science-Based

System of Engagement

"My Dear Fellow Communicators, Many of us have never been taught what is arguably the most important fundamental of communication."

 

Read the complete "Modern-Day Communicator's Manifesto", and the Key to Core Comprehension here:

COMMUNICATION  HAS  A  PROBLEM

No One Listens Like They Used To

Our world has gotten so noisy, we don't pay attention the way we used to. It is so loud, in fact, many of us tune out more than we take in.

 

As a society we are in a collective state of communication overload, and our minds are developing powerful coping mechanisms to manage the noise.

 

If you are in business, a leader, or if how well you communicate impacts the roof over your head, can you afford to become less effective by the day?

How We Listen Is Changing, So Must How We Engage

  • OVERLOAD: As our mind's become more overloaded, we can comprehend less new and complex information.

  • FATIGUE: We make so many decisions while processing an overwhelming amount of noise, our mind's are also in states of decision fatigue and fog, creating the perfect playground for confusion and conflict from even the most innocent communication.

As If That Wasn't Bad Enough

We've Never Really Been Taught How To Communicate To Connect In the First Place

  • Aspiring communicators are taught many important elements of engagement, but there is a giant blind spot that undermines every word they write.

  • Professional communicators keep working to master the latest tool or social space in the hopes it will help us connect with our distracted audiences, but the target just keeps moving

The Target Just Keeps Moving.

  • Too many young communication pros spend $150,000 on a communication degree but still don't know how to write to connect.

  • Too many seasoned communication pros make what are, to the sciences, obvious communication mistakes that cost them dearly, sometimes even their careers.

  • The price of misunderstood communication can be incalculably high for entrepreneurs, leaders, companies, and countries.

  • And equally so to citizens, seniors, children, parents, anyone and everyone on the receiving end of confusing communication when it matters.

  • The negative consequences of misunderstanding are exponentially multiplied in our hyper-connected, over-stimulated world.

Elizabeth Edwards here...

Founder & President, Engagement Science Lab & Volume PR

... and I'm coming here today because I have something big to say.

 

And I need you to hear it.

 

If I were a bit more subtle, I'd say this topic breaks my heart. Because it does.

 

Except I'm not, so I'll just give it to you straight:

 

I'M PISSED RIGHT OFF.

 

Why?

  • I am sick of the science and communication fields not talking to each other, and the consequences it creates.

  • I am sick of seeing confusion and chaos, misunderstanding and pain because a communicator didn't understand how their engagement touches people - Consciously AND Non-Consciously.

  • I am sick of watching people be pushed over a cliff with the very words intended to lead them away from it and people acting all shocked like, WHAT happened?! When it is plain as day obvious if you look at it with our "Behavioral Communication" glasses on.

  • I am sick of seeing crisis' triggered when a single sentence shift could have avoided it.

  • I am done letting communication professionals ignore how exponentially more effective human science makes engagement because we have scary high-school chemistry flashbacks. (I have them, too!)

  • That is why I am done letting this knowledge only be my team's proprietary intelligence, and my client's superpower. 

  • The pen is mightier than the sword, indeed. For the pen can restore, rebuild, and create.

Getting It Right Matters

Why I Began Studying Psychological Communication

From the first day of my professional communication career, it seemed absurd to me that we (communicators and humanity) engage with next to no consideration of psychology.

 

That is why I tried to declare "Psychological Communication" as my college major despite, to my existential frustration, it not existing.

 

So instead, in my career, and in the firm I have owned now for 20 years, I created it myself, merging knowledge from human sciences with the practice of professional, strategic communication.

 

I do not believe humanity can communicate to the best of our ability without paying attention to the psychological and behavioral impact of our communication.

 

We have an impact whether we intend to or not.

 

Communication impacts emotion, behavior, and choice whether we are aware of how to do so successfully, or not. 

 

By not making this an intentional field of study, we are doomed to stumble in a state of collective fog about how our words interlace with human behavior.

Because about 15 years ago, something started to happen.

 

Like lighting across a night sky that turns dark to day, the fields of behavioral sciences, neuroscience, and behavioral economics began uncovering fascinating insights into how the human mind responds to communication.

 

And they all began doing it from So. Many. Directions. At. Once. For the few of us following with a magnifying glass, a blueprint of the map of human communication preferences was unfurling before us.

 

My team and I have been carefully, nerdily, and happily studying this science, and applying it to the practice of professional, strategic communication, public relations, and crisis communication to increase results since we opened our doors in 2001.

 

It has been the secret to our firm's success. It is why we were ranked #1 PR Firm in the United States (BY THE MEDIA).

 

It is how my firm has taken companies from tiny unknown enterprises to $750,000,000 acquisitions.

 

It is how we’ve launched unknown entrepreneurs on Good Morning America, 60 Minutes, and the cover of TIME.

 

It is why awards for our team’s work led me to be invited to ring the opening bell at NASDAQ with my face on the Times Square Jumbotron. (which was a little unnerving, honestly)

 

It is how we immediately shifted a Fortune 100 brand’s retirement product messaging from turning people off to instead getting more people saving for retirement. And I am proud of that.

 

It is how we helped a VC firm evolve international perception of the nation of Rwanda to encourage more foreign investments for Rwandan entrepreneurs. I am proud of that too.

 

It has helped us guide a single mompreneur to create a new product so successful it has been in the hands of the world’s biggest celebrities and on the pages of everything from Vogue Paris to BuzzFeed and 100’s of other leading media outlets. And you know why I’m most proud of that? Because the success of her communication is in direct proportion to how well she can provide for her child and the life she can give her. There are precious few things to me that are more rewarding than that.

Introducing, The World's First Science-Based Communication System

A New Era in Professional Communication

 

How do you word a request to make it appeal to 100% of the decision-making brain?

 

How do you respond to a crisis to create more collective reasoning and understanding rather than increased division?

 

What communication methods will create an emotional and cognitive response, and which will leave your audience bored?

 

After 20 years of testing and applying human behavior and motivation science to improve communication outcomes, we’ve uncovered quite the system of engagement – the system we call NeuroPscyhological Engagement, or NPE.

 

 

 


 

The practice of NeuroPscyhological Engagement (NPE) officially makes communication not only an art, but also a science.

 

The first attempt to map human communication preferences based on intelligence revealed by the sciences, NPE equips us to consistently create communication, professionally or interpersonally, that engages the conscious and non-conscious mind simultaneously to deepen comprehension.

 

 

An engagement blueprint based on the science of human motivation and behavior, NPE is an easy to follow system for communication professionals of every skill  level.

 

It also gives us the tools to limit the interference of bias, backfire, decision fatigue, and cognitive overload that are actively fighting you with swords in this crushingly noisy world.

 

We can only see a portion of the map today, but it is enough to shift everything in communication in a remarkable way. And every day, we learn more, the sciences discover more, and the map keeps growing.


 

Shannon Bankoff

Media Executive, TEGNA

$2.1M In Net-New Annual Revenue and a 780% ROI

"As an advertising executive, insights from Engagement Science Lab benefitted both my client’s results and my own when acting as an extension of their businesses.

 

Because of Elizabeth and her team’s findings, I have personally seen massive revenue growth, including $2.1M in net-new annual revenue and a 780% ROI specific to one client. I highly recommend Engagement Science Lab's strategies to understand your customers and get the results you need."

"The Science Of Engagement"  Defined

Neuro-Psychological Engagement (NPE)

A Method of Behavioral Communication

 

"Communication that engages both the conscious and non-conscious mind with science-based techniques proven to accelerate agreement and change minds & behavior by limiting the interference of bias, backfire, decision fatigue, and cognitive overload."

Behavioral Science is Transforming Business Everywhere

Chief Behavioral Officers did not exist five years ago. 

 

Today, a Chief Behavioral Offices is becoming a normal leadership role in businesses.

 

Why?

 

Because the Behavioral Science fields have transformative value to bring to the way we live and work.

 

Because over the last 20 years, science-based research has had access to increasingly sophisticated medical and technological advancements have give us a much clearer view of the human mind, behavior, and how we respond to communication.

 

Here at Engagement Science Lab, we have been merging these insights with the practice of professional communication for the last 15 years. And  that work led to the development of the NeuroPsychological Engagement method now available for fellow ethics-based communicators.

Who Does This Help the Most?

  • Communication Professionals

    Professionals in marketing, public relations, corporate communication, branding, advertising, sales, internal and employee communication, crisis communication, and human resources.

  • Business Teams

    How do you equip your team to communicate successfully in the noisiest time in human history?

    Teaching the NPE method to your team unites them under a shared, strategic approach in a way our industry has never enjoyed before.

  • Entrepreneurs

    Knowing what to say and how to say it as an entrepreneur can be the difference between success and failure. With NPE in your pocket, you will have the blueprint for effective communication to support every element in your business from marketing and sales to HR and customer service.

  • Leaders

    How you engage people can often be one of the greatest determinants of success for a leader. Leaders who follow the NPE method of behavioral communication understand more of the actions going on in the mind of their audience, and how to communicate to connect rather than overwhelm and frustrate.

Whether you are new to communication or a seasoned pro, this Masterclass will sharpen your communication skills in one of the most universally useful ways possible.

NPE graduates learn how to make evidence-based, data-driven decisions to guide the creation of any and every form of business communication. Whether writing messaging, content marketing, media messages, corporate communication, or crisis communication, the NPE method provides an entirely new communication framework through which to create successful communication outcomes.

 

Master the core communication skills to begin consistently creating communication that engages the non-conscious, emotional and primary decision-making mind.

Master the Science of Engagement with the NPE Masterclass

8-Week Online Course

 

Delivered in a self-led and self-paced environment, the NPE Masterclass is composed of 8 online video classes, educational downloads for organizing your new library of knowledge, and weekly assignments to apply what you're learning in real practice.

 

What Will You Learn?

  • Understand how the mind is tuning out most modern-day communication in our noisy world alongside endless social media static.

  • Learn how the mind makes decisions, and why communication strategies directed to the conscious mind are not as successful as 100% mind and emotion engagement methods. 

  • Learn the top 7 science-based communication keys to achieve Neuro-Psychological Engagement (NPE), activating both the conscious and non-conscious of your audience's mind with science-based techniques proven to accelerate agreement and change minds and behavior by limiting the interference of bias, backfire, decision fatigue, and cognitive overload

  • Understand how to audit your existing communication content and training methods against human behavior and motivation research to increase positive responses from what you already have in place.  

  • Reveal the biases working to block your communication, and how to navigate this coping mechanism that actively fights against your best laid plans.

  • You control the level of science intensity you'd like in your course experience. The course is taught at a level so you never have to decipher a complex study for yourself. We make it all simple and applicable in the real-world of communication, or can direct you to the complete studies if you want to sink in deeper.

Bonus Materials with Masterclass

SPECIAL REPORT: Neuroscience & Storytelling in the Age of COVID-19

 

With fears heightened in the aftermath of COVID-19, it’s even more challenging—and critical--for communicators to earn the trust of audiences, from your employees to your top customers.

 

By tapping into neuroscience findings, you can understand what influences stakeholders and establish your brand as a credible voice in a time when rumors and emotions are at an all-time high. Learn storytelling strategies and tactics based on behavioral science laws and that research indicates to be the most useful in change-based communication during times of crisis.

Top Reading & Podcast File

 

For the students that love to dig deeper, a list of the top books and podcasts to help you grow as a behavioral communicator.

Top DIY Content Creation Tech Tools eBook & Training

 

Successful communication requires a combination of art, science, AND smart creation platforms (aka, tech tools!).

 

We’ve combined our favorite, high-impact communication and content creation tech tools tirelessly tested by the Volume PR and Engagement Science Lab teams to help you create world-class content with ease. Discover 39 different tools, most of which are free or uber low-cost, detailed over 13 pages.

 

Students have immediate access to the eBook and an on-demand training with Elizabeth Edwards to walk you through how to apply these tools to multiply your communication results too.

Founding Member Launch

PRE-SALE

Unlock Early Access

The Science of Engagement Masterclass

Online For The First Time

 

We have been teaching NPE and the Science of Engagement at select industry association conferences and with private and corporate clients for the last 5 years. 

 

Thousands of students have begged us to bring the NPE training online and create a certification. (When people from NASA want to take your course online, you know it's something to get on...)

 

It had always been our plan to bring this knowledge and training together in an online Masterclass, but that was a date still a couple years out. 

 

Then 2020 happened.

 

Our past students wanted and needed this uniform body of training now more than ever.

 

And, as anyone who has been in one of my audiences will tell you, I LOVE TO SHARE THIS INFORMATION TO HELP OTHERS. It is what fills me up the most second to God and my children.

 

Sharing the incredible map with my fellow professional communicators and watching what happens in their minds and eyes after the first 10 minutes alone, that is one of the best feelings in the world for me. It has pained me to not be in conference rooms and classrooms sharing this in-person since my last keynote on March 5th.

 

So while we have been #WFH and remote-learning with our grade school kids, and all the other changes underway, we have been determined to launch the Science of Engagement Masterclass by the end of the year, and it will be live on January 4, 2021 for a select few.

 

Because so many of our past students, fans, friends, and followers have been begging for this class, and this year has been such the challenge that it has been, we are offering our first Science of Engagement Masterclass via a Founding Member Pre-Sale.

 

Limited to ethics-based communication and business professionals and organization teams.

Founding Member Benefits

  • NPE Masterclass

    All on-demand components of the Science of Engagement Masterclass, including 8 online video classes, educational downloads for organizing your new library of knowledge, and weekly assignments to apply what you're learning in real practice.

  • Top Reading & Podcast File

    For the students that love to dig deeper, a list of the top books and podcasts to help you grow as a behavioral communicator.

  • Top DIY Content Creation Tech Tools eBook & Training

    Our favorite, high-impact communication and content creation tech tools to help you create world-class content with ease, as well as an on-demand training with Elizabeth to learn how to apply them to improve your communication.

  • No Longer a $20,000 Minimum Investment

    NPE method training in full has only been available for our corporate clients in much larger programs. In our Founding Member launch we are making the training available at the lowest price it will ever be offered, and a full 57% off the price after the available seats are sold out.

  • Limited To The First 50 Students

    50 student seats are available at the reduced Founding Member Pre-Sale price. Once they are gone, they are gone.

  • Communication Career Opportunities

    Because the skill set and approach to communication by someone trained in NPE is so much more effective, we field a lot of requests from companies looking to hire pros trained in the science of engagement.

     

    In 2021 we will launch a searchable database of past students who opt to be included, made available to companies looking to hire NPE-educated communicators. Founding Members who complete the course will be included in the database included in the cost of their Masterclass seat for the first 24 months.

  • SPECIAL REPORT: Neuroscience & Storytelling in the Age of COVID-1

    Learn storytelling strategies and tactics based on behavioral science laws and that research indicates to be the most useful in change-based communication during times of crisis.

  • Physical Course Materials

    Learning happens best when our hands get involved in the process, and some of our materials have to be touched to be fully understood. All students will receive a surprise kit by mail in December of materials to supplement the online Masterclass experience.

  • Direct Access to Train With Elizabeth

    Our inaugural virtual student body will have the opportunity to work directly with NPE founder and coach, Elizabeth Edwards, to ask questions and curate their educational experience.

The human science elements that Elizabeth and her team brought to Transamerica changed how we looked at everything. The marketing messages we had been using from the 'experts' were in fact, according to human communication science, pushing our customers away.

 

Once we understood the science behind our messaging and had the proper tools to change it, our ability to connect with our customers improved drastically. Hire them yesterday!”

 

- Alix Hunsacker, Marketing Manager, Transamerica

Limited Time Only

FOUNDING MEMBER PRE-SALE

Limited to First 50 Students

Let's be real - my communication viewpoint is all about authenticity and credibility. So I'm not about to throw a curveball and tell you that this offer is only available this week. Because I don't know that for certain. I don't have a crystal ball for when we will hit the limit for our Founding Member launch class limit.

 

So the most accurate thing I can tell you is that by putting off purchasing a Founding Member Pre-Sale Seat in the NPE Masterclass - you'll just continue wasting time trying to connect with your audience, and a lot more time spent trying to engage and convert them, too. Simple as that. 

 

The insights and formulas you'll receive in this class will change the way you communicate forever. Not the way you use a particular tool, or how you write certain kinds of copy or subject lines, but how you approach every word you ever write again.

 

This is an entirely new mapping of human communication preferences based on intelligence revealed by the sciences, and proven in high-stakes and mass professional communication environments.

 

What is the cost to you for putting off knowing how to tune your every word to what your audiences want to hear?

 

Depending on your field and how communication impacts the outcomes of your life, NPE can be the key that changes, literally, everything.

 

Stop messing around with new knowledge and professional development that will expire in 24 months as tools change.

 

Sink in to the heart and soul of human communication. We have never been at a tipping point of informational transformation like we are at this moment in time. And the opportunity to be a positive influence has never been needed more.

 

I look forward to seeing you in class.

 

x Elizabeth

Bonus Materials with Masterclass

SPECIAL REPORT: Neuroscience & Storytelling in the Age of COVID-19

 

 With fears heightened in the aftermath of COVID-19, it’s even more challenging—and critical--for communicators to earn the trust of audiences, from your employees to your top customers.

 

By tapping into neuroscience findings, you can understand what influences stakeholders and establish your brand as a credible voice in a time when rumors and emotions are at an all-time high. Learn storytelling strategies and tactics based on behavioral science laws and that research indicates to be the most useful in change-based communication during times of crisis.

Top Reading & Podcast File

 

For the students that love to dig deeper, a list of the top books and podcasts to help you grow as a behavioral communicator.

Top Content Creation Tech Tools eBook & Webinar

 

Successful communication requires a combination of art, science, AND tech tools!

 

We’ve combined our favorite, high-impact communication and productivity tech tools tirelessly tested by the Volume PR and Engagement Science Lab teams to help you create world-class content with ease. Discover 39 different tools, most of which are free or uber low-cost, detailed over 15 pages.

 

Students have access to the eBook and an on-demand webinar with Elizabeth Edwards that walks you through how to apply these tools to increase communication results.

Science of Engagement

Training for Teams

Communication Teams, Rejoice!

 

Have you ever tried to build something complicated as a team without instructions?

 

It's hard.

 

The only shared instructions communication professionals have are the rules of grammar, style, and syntax. While we love Strunk & White and the AP Stylebook as much as the next guy, these frameworks are limited to the mechanics of communication, and don't approach the idea of communication engagement and conversion.

 

"You can't manage what you don't measure." - Peter F. Druker, Inventor of modern business management

 

How can companies and teams consistently create high-conversion communication?

 

Thanks to NPE and The Science of Engagement Masterclass, individual professionals, leaders, and teams can now share a scientifically-defined framework for successful audience engagement.

 

NPE unites communication teams with a system of engagement based on the science of human motivation and behavior change. 

 

An easy to follow system for communication professionals of every skill level, NPE calibrates your communication skills for maximum conversion.
U


 

Tools vs. Systems

 

Training on the latest tools and trends are everywhere. But tools come and go. Technology changes.

 

All the SEO "rules" we learned 10 years ago are now near useless.

 

But the hard wiring of our minds does not change.

 

The science of creating communication to overcome biases is not going away.

 

Calibrating your communication to increase its conversion potential based on emerging psychological preferences is an exciting and growing field.

 

Unite and excite your team with a shared framework for communication conversion the likes of which the industry has never seen.

 

Unlock Your Team's Full Potential

 

Ask any communication manager and they’re likely to agree - teaching new hires and graduates how to write to connect rather than how to write a college-style essay is a big part of our job. 

 

But what if we accelerated our success by creating a new process? 

 

What if we gave our communication teams a simple set of steps to make sure are present (or left out) of various types of communication?

 

What if your managers could filter for conversion capability rather than just grammar compliance?

 

When communication teams add the NPE method to their skills, a new world of structure and success is possible. Your teams and leaders can know what ingredients to included so you consistently resonate and engage, rather than just add to the noise.

 

The Science of Engagement Masterclass is available via subscription and volume discount for our corporate clients. 

Frequently asked question

Here are a few answers to our most common questions. Have a question not answered here? Drop us a message at hello@engagementsciencelab.com and we'll get back with you as quick as we can.

What happens when I click 'buy'?

You will receive an email with access to your private membership portal where you can find  (1) The High-Conversion Communication Tech Tools eBook and (2) The High-Conversion Communication Tech Tools Training. Everything is on-demand and lives in your membership portal for easy access and download whenever you are ready to work with the material.

What niche is this best for?

How long do I have access for?

What if I am not ready to start right now?

How long will my profile be in the NPE Practitioner Opportunity Database?

How long do I have access for?

Engagement Science Lab Founder & NPE Creator

Elizabeth Edwards, Founder and President of Volume PR and The Engagement Science Lab

 

Elizabeth Edwards is an award-winning communication industry expert, frequent keynote speaker, and architect of the Neuro-Psychological Engagement (NPE) method of communication. 

 

Merging the fields of communication, neuroscience, and behavioral science and economics, Elizabeth created NPE as the world's first science-based method for reliably improving communication outcomes that influence human motivation and behavior.

 

Globally recognized as a visionary for her lifetime of professional communication accomplishments and the development of the NPE method, Elizabeth is also known for her energetic delivery of thought-provoking, highly relevant, and practical advice. She makes the complex world of human motivation, behavioral communication, and neuroscience relatable and easy to apply through her sold-out keynotes, corporate training series, and online classes.

 

Sought out by international corporations, professional societies, and communication agencies, Elizabeth trains and leads executives and teams in the successful application of NPE. Celebrated as one of the foremost communication and marketing experts of the new decade, Elizabeth and her companies have won hundreds of marketing, communication, and PR awards. She founded Volume PR in 2001, a celebrated public relations firm, and Engagement Science Lab, the training and application ground for the NPE method and advancing behavioral communication strategies, such as custom non-conscious research labs.

 

She is amplifying the world of evidence-based communication by training professionals how to evaluate the behavioral and cognitive factors behind consumer decisions and how to integrate these into communication programs that demonstrate results. 

 

A member of Forbes Agency Council, sheserved as the 2018-19 Public Relations Society of America (PRSA) Technology Communication Section Chair. Prior to founding Volume PR, Elizabeth was with Ogilvy PR and the aerospace division of The Boeing Company. She is a graduate of Pepperdine University.

 

When not rewriting the future of communication textbooks, Elizabeth enjoys the great Colorado outdoors and doing puzzles with her two young boys and their Great Dane, Hazelnut.

Highlights

 

 • Architect behind Neuro-Psychological Engagement (NPE): Forbes Magazine #1 “Marketing Tactic and Tool That Will Shake up 2019”

 

• Ranks in the top 1% of all speakers for the Public Relations Society of America (PRSA)

 

• 2019 International Women Economic Forum “Exceptional Women of Excellence” Honoree

 

• 2020 Denver Business Journal "Outstanding Women in Business" Honoree

 

• Ragan Communications & PR Daily “PR Professional of the Year, 2018”

 

• Founder and CEO of Best in Biz “PR Agency of the Year, 2018”

“Beast mode! Exceeded my expectations! So many great tips and her delivery was impeccable.”

“This was a fantastic session, maybe the best thing I attended at the conference.”

"She is dynamic, articulate and offers real value to her audience in the form of theory, application and useful tools. She simultaneously commands a room, while still encouraging even the shyest person in the crowd to engage."

How will your communication, work, and life change when you

Master the Science of Engagement?

Join The Founding Member Masterclass Now

Offer available until 50 seats are sold or until December 31, 2020, whichever occurs first.

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