Put communication science to work for You

From non-conscious market research to behavioral content and strategy, we give you the tools and support to
tune communication to connect like never before.

Professional Communication Tuned by Science to Connect

Whether engaging employees, customers, critics, or Wall Street, what you say and how you say it directly impacts on your bottom-line. 

 

Engagement Science Lab™ brings certainty to the process of creating successful business communication, with an emphasis on behavior change communication.
 
A full-service integrated communication agency and training firm, Engagement Science Lab™ applies the Neuro-Psychological Engagement™ (NPE™) method of communication to build businesses, entrepreneurs, and leaders.

Real clients. Real results.

In 15 years of research, testing, and real-world application of new communication concepts,
we've helped several large corporations exceed their wildest expectations...

  • BMW

    Doubled historic sales records and brought in a 400% increase in media coverage.

  • Transamerica

    An audit found their #1 homepage messaging was telling their audience NOT to buy their services. This single change lead to triple-digit sales increases.

  • SONY

    Brought in 94% of launch sales (compared to 6% from traditional advertising).

  • Home Advisor

    Exceeded defined media placement goals by 2000%.

Behavioral Impact Assessments

from confusing to connecting

Is your communication a few tweaks away from perfect, or is it silently triggering a dumpster fire of confusion?

 

From a single piece of content to full communication brand strategies, Behavioral Impact Assessments analyze professional communication against behavior and decision science.

"Once we understood the science behind our messaging and had the proper tools to change it, our ability to connect with our customers improved drastically. Hire them yesterday!”

Alix Hunsacker, Marketing Manager, Transamerica

A shared framework for communication conversion

Non-Conscious
Research & Insights

Conscious mind research is too limited

Your custom Engagement Science Lab™ or Non-Conscious Research Series reveals the responses your audience has to your communication beyond what they can communicate to you.

  • Does your communication light up the decision-making center in the mind, or leave people confused?

  • What combination of science-based research tools are best for your unique circumstances?

  • At a level beyond consciousness, is your communication creating connection, or confusion?

Private Non-Conscious Communication Lab Installations

Measuring what matters most

Engagement Science Lab™ helps businesses create private, custom non-conscious communication research labs to test the non-conscious impact of your business and brand communication.

 

The world’s wealthiest brands have been using non-conscious market research for the last decade to create conversion-oriented content with laser-like accuracy.
 
Now that caliber of market research is available for you in a range of forms, from individual research projects, to building your own private non-conscious preference testing and research lab.
 
Engagement Science Lab™ designs custom non-conscious research labs to test the real impact of your communication.
 
Available in physical or virtual form, an Engagement Science Lab™ brings together the best combination of cutting-edge non-conscious and conscious research methods specific to your business and audience, to support the maximum success of your sales, marketing, and corporate communication.

“As an advertising executive, insights from Engagement Science Lab benefitted both my client’s results and my own when acting as an extension of their businesses. Because of Elizabeth and her team’s findings, I have personally seen massive revenue growth, including $2.1M in net-new annual revenue and a 780% ROI specific to one client. I highly recommend Engagement Science Lab's strategies to understand your customers and get the results you need.”

Shannon Bankoff

Media Executive, TENGA

Non-Profit & Charity Services

We're passionate about helping non-profit professionals
positively impact the world.

Engagement Science Lab™ trainings and services are available for registered non-profit and charity-based organizations at a discount. Contact us to learn more.

PRSA Association

Check us out at the PRSA Association & Non-Profit Conference on “Fundraising With Communication Science: New Techniques to Boost Results”

Association of Fundraising Professionals

“Fundraising for Humans: Behavioral Science Insights to Help Reach Supporters”

COMING SOON

The Science of Human Engagement:
Creating Connection in an Age of Noise

How do you tune communication to connect in an age of noise?

Science has proven the most effective communication touches the conscious and non-conscious mind at the same time, but how to reliably do so has been systemically blocked from the practice of professional communication, until now.

In The Science of Human Engagement: Creating Connection in an Age of Noise, Elizabeth Edwards, founder of Engagement Science Lab, Volume PR, and the Behavioral Communication movement, explores how the mind is evolving as noise and information sources multiply, and the opportunity before professional and everyday communicators alike to reorient how we think about talking to exhausted minds.

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