Connecting Through Communication
The Core of Business
Whether engaging employees, customers, critics, or Wall Street, what you say and how you say it directly impacts on your bottom-line . All day. Every day. In every way.
Engagement Science Lab brings certainty to the process of creating successful and business communication, with an emphasis on behavior change communication.
A full-service integrated communication agency and training firm, Engagement Science Lab applies the Neuro-Psychological Engagement (NPE) method of communication to build businesses, entrepreneurs, and leaders.
NPE activates both the conscious and non-conscious mind during the communication process, thereby increasing its success, outcomes, and ability to change behavior.
The ways NPE can be applied are many, and unique to each company and team. The most high-return NPE business applications include strategy, content, training, and labs.
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Behavioral Communication Training
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Psychological & Behavioral Impact Audits
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Engagement Optimized Strategies & Content
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Non-Conscious Research Insights
Behavioral Communication Training
Communication Teams, Rejoice!
Have you ever tried to build something complicated as a team without instructions?
Its hard.
The only shared instructions communication professionals have are the rules of grammar, style, and syntax. While we love Strunk & White and the AP Stylebook as much as the next guy, these frameworks are limited to the mechanics of communication, and don't approach the idea of communication engagement and conversion.
"You can't manage what you don't measure." - Peter F. Druker, Inventor of modern business management
How can companies and teams consistently create high-conversion communication?
Thanks to the Science of Engagement and NPE, individual professionals, leaders, and teams can now share a scientifically-defined framework for successful audience engagement.
The Science of Engagement unites communication teams with a system of communication based on the science of human motivation and behavior change.
An easy to follow system for communication professionals of every skill level, NPE calibrates your communication skills for maximum conversion.
Tools vs. Systems
Training on the latest tools and trends are everywhere. But tools come and go. Technology changes.
All the SEO "rules" we learned 10 years ago are now near useless.
But the hard wiring of our minds does not change.
The science of creating communication to overcome biases is not going away.
Calibrating your communication to increase its conversion potential based on emerging psychological preferences is an exciting and growing field.
Unite and excite your team with a shared framework for communication conversion the likes of which the industry has never seen.
Unlock Your Team's Full Potential
Ask any communication manager and they’re likely to agree - teaching new hires and graduates how to write to connect rather than how to write a college-style essay is a big part of our job.
But what if we accelerated our success by creating a new process?
What if we gave our communication teams a simple set of steps to make sure are present (or left out) of various types of communication?
What if your managers could filter for conversion capability rather than just grammar compliance?
When communication teams add the Science of Engagement and NPE to their skills, a new world of structure and success is possible. Your teams and leaders can know what ingredients to included so you consistently resonate and engage, rather than just add to the noise.
The Science of Engagement Masterclass is available via subscription and volume discount for our corporate clients.
Are You Connecting or Confusing?
Is your current communication a few tweaks away from perfect, or a silently triggering a dumpster fire of frustration?
For years we've been helping brands from small start-ups to Fortune 100s bring their communication into alignment with the preference of the non-conscious mind.
Why is it important for communication to engage the non-conscious mind?
Because we make only 5% of our decisions in the conscious mind, and 95% in our non-conscious. A communication system for creating communication that engages both the conscious and non-conscious together increases communication conversion.
Even today, many of the largest brands in the world (working with the world’s top “communication experts”) have some of the most mind-repelling messages out there.
One of the world’s largest life insurance brands audit proved their tagline SCREAMS to customers, DO NOT BUY THIS PRODUCT!
With a single message change, they shifted from accidentally repelling customers, to immediately convincing them of their immediate importance.
Psychological and Behavioral Impact Audits
Two Words
It is known with scientific precision how to construct an ask so the receiver is happy.
Two words make the difference.
Do you know those words?
Does your team use those words correctly?
Psychological and Behavioral Impact Audits
Are You Connecting or Confusing?
Is your current communication a few tweaks away from perfect, or a silently triggering a dumpster fire of frustration?
For years we've been helping brands from small start-ups to Fortune 100s bring their communication into alignment with the preference of the non-conscious mind.
Why is it important for communication to engage the non-conscious mind?
Because we make only 5% of our decisions in the conscious mind, and 95% in our non-conscious. A communication system for creating communication that engages both the conscious and non-conscious together increases communication conversion.
Even today, many of the largest brands in the world (working with the world’s top “communication experts”) have some of the most mind-repelling messages out there.
One of the world’s largest life insurance brands audit proved their tagline SCREAMS to customers, DO NOT BUY THIS PRODUCT!
With a single message change, they shifted from accidentally repelling customers, to immediately convincing them of their immediate importance.
Two Words
It is known with scientific precision how to construct an ask so the receiver is happy.
Two words make the difference.
Do you know those words?
Does your team use those words correctly?
Engagement Optimization Strategy and Content
What Do You Say and How Do You Say It?
How do you achieve the most positive response possible from marketing, sales, PR, leadership, and communication?
Do you know what to say and how to say it to not only win hearts and minds, but change behavior?
Do you how how to optimize branding, messaging, framing, and positioning to positively engage?
Is your communication tuned to be pleasing to the mind and wired to succeed, no matter how major or mundane?
Engagement Science Lab brings certainty to these questions where only experience and opinion used to exist before.
Science has proven we are hard-wired to respond to communication in interesting ways. When we understand how to apply these simple keys to the practice of professional communication, we can then tune our communication to appeal, engage, and convert.
A full-service integrated communication agency and training firm, Engagement Science Lab optimizes leadership and business communication based on human motivation and behavior change science.
Strategy and Campaign Services
Branding
Marketing
Advertising
Public Relations (PR)
Sales
Internal & Employee Communication
External Communication
Culture Development
Crisis Communication
Human Resources (HR)
“The human science elements that Edwards and her team brought to Transamerica changed how we looked at everything. The marketing messages we had been using from the “experts” were in fact, according to human communication science, pushing our customers away. Once we understood the science behind our messaging and had the proper tools to change it, our ability to connect with our customers improved drastically. Hire them yesterday!”
Alix Hunsacker, Marketing Manager, Transamerica
Schedule A Consultation
"Training on the latest social media tools come and go. But the hard wiring of our minds does not change. The science of creating communicating to overcome biases will not go away." ~Elizabeth Edwards
Conscious Mind Research Is Too Limited
There are important things we can learn from research methods that question the conscious mind, such as surveys and focus groups.
But it takes sophisticated medical technology to decode the mind’s deep preferences.
The good news is that as these technologies become more affordable, market researchers are applying them to test communication stimuli, with shocking results.
What does non-conscious communication research reveal?
They are showing us that most “conscious” research outcomes cannot be trusted.
Because our true response to communication is influenced by factors primarily in our non-conscious mind, research that ignores the non-conscious is inherently limited.
Surveys, focus groups, and town halls, are research methods that question the conscious mind to gather insights. While there is a powerful place for these research methods, as long as only 5% of decisions are made by the conscious mind, we are destined for missteps if strategic decisions and communication are based only on conscious research insights.
Non-Conscious Research & Insights
What Does Non-Conscious Research Reveal?
Your custom Engagement Science Lab or Non-Conscious Research Series reveals the responses your audience has to your communication beyond what they can communicate to you.
At what point is their mind wandering when reading your website?
At which point did your message make their skin start to warm in response?
Does your communication light up the decision-making center in the mind, or leave people confused?
At a level beyond consciousness, is your communication creating connection, or confusion?
What combination of science-based research tools are best for your unique circumstances?
What does the non-conscious mind show that CONTRADICTS with focus group on conscious mind research, and what does that reveal?
THE FUTURE OF MARKET RESEARCH
Test The Core of Communication Engagement
Spoiler Alert: It Often Contradicts Traditional (conscious) Market Research
Measuring What Matters Most
Our non-conscious preferences are beyond our awareness, and hold the keys to our audience's unfiltered preferences.
Even the best intending research participants cannot share preferences stemming from their non-conscious.
Engagement Science Lab helps businesses create private, custom non-conscious communication research labs to test the non-conscious impact of your business and brand communication.
The Future of Market Research
The world’s wealthiest brands have been using non-conscious market research for the last decade to create conversion-oriented content with laser-like accuracy.
Now that caliber of market research is available for you in a range of forms, from individual research projects, to building your own private non-conscious preference testing and research lab.
Engagement Science Lab designs custom non-conscious research labs to test the real impact of your communication.
Available in physical or virtual form, an Engagement Science Lab brings together the best combination of cutting-edge non-conscious and conscious research methods specific to your business and audience to support the maximum success of your sales, marketing, and corporate communication.
Private Non-Conscious Communication Lab Installations
Why a Private Non-Conscious Lab?
From a single desk, you can run your own private, non-conscious communication research lab.
Stop wondering if those words are the right ones to use
Stop wondering how people are going to react to a message
Stop wondering if that speech says it in a way that connects
Stop wondering if that ad is going to upset more than connect,
Stop wondering any of the thousands of others responses to communication businesses, leaders, and communicators juggle on a daily basis.
Testing communication against the non-conscious before mass communication release is one of the most powerful ways to minimize misfires, backfire, and backlash.
Control of your communication with a private lab and test any nuance and edit you need.
Non-Conscious Research Insights and Labs
Conscious Mind Research Is Too Limited
There are important things we can learn from research methods that question the conscious mind, such as surveys and focus groups.
But it takes sophisticated medical technology to decode the mind’s deep preferences.
The good news is that as these technologies become more affordable, market researchers are applying them to test communication stimuli, with shocking results.
What does non-conscious communication research reveal?
First, they are showing us that most “conscious” research outcomes cannot be trusted.
Because our true response to communication is influenced by factors primarily in our non-conscious mind, research that ignores the non-conscious is inherently limited.
Surveys, focus groups, and town halls, are research methods that question the conscious mind to gather insights. While there is a powerful place for these research methods, as long as only 5% of decisions are made by the conscious mind, we are destined for missteps if strategic decisions and communication are based only on conscious research insights.
What Can You Now Test?
Your custom Engagement Science Lab or Non-Conscious Research Series reveals the non-conscious responses your audience has to your communication.
At what point is their mind wandering when reading your website?
At which point did your message make their skin start to warm in response?
Does your communication light up the decision-making center in the mind, or leave people confused?
At a level beyond consciousness, is your communication creating connection, or confusion?
What combination of science-based research tools are best for your unique circumstances?
More simply put, our non-conscious preferences are beyond our awareness, and hold the keys to our audience's unfiltered preferences.
Even the best intending research participants cannot share preferences stemming from their non-conscious.
Why do we need science-based research?
Because our world is so noisy
Because our minds are so overwhelmed
Because biases put most of our mind on cruise control
The Ultimate in Market Research and Testing
Engagement Science Lab helps businesses create private, custom non-conscious communication research labs to test the non-conscious impact of your business and brand communication.
The Evolution of Market Research
The world’s wealthiest brands have been using non-conscious market research for the last decade to create conversion-oriented content with laser-like accuracy.
Now that caliber of market research is available for you in a range of forms, from individual research projects, to building your own private non-conscious preference testing and research lab.
Engagement Science Lab designs custom non-conscious research labs to test the real impact of your communication.
Available in physical or virtual form, an Engagement Science Lab brings together the best combination of cutting-edge non-conscious and conscious research methods specific to your business and audience to support the maximum success of your sales, marketing, and corporate communication.
The Ultimate in Market Research and Testing
Engagement Science Lab helps businesses create private, custom non-conscious communication research labs to test the non-conscious impact of your business and brand communication.
The Evolution of Market Research
The world’s wealthiest brands have been using non-conscious market research for the last decade to create conversion-oriented content with laser-like accuracy.
Now that caliber of market research is available for you in a range of forms, from individual research projects, to building your own private non-conscious preference testing and research lab.
Engagement Science Lab designs custom non-conscious research labs to test the real impact of your communication.
Available in physical or virtual form, an Engagement Science Lab brings together the best combination of cutting-edge non-conscious and conscious research methods specific to your business and audience to support the maximum success of your sales, marketing, and corporate communication.
Free Strategy Brief
9 Cognitive Messaging Mistakes to Avoid
Engagement Science Lab Founder & Lead Coach
Elizabeth Edwards, Founder and President of Volume PR and The Engagement Science Lab
Elizabeth Edwards is an award-winning communication industry expert, frequent keynote speaker, and architect of the Neuro-Psychological Engagement (NPE) method of communication.
Merging the fields of communication, neuroscience, and behavioral science and economics, Elizabeth created NPE as the world's first science-based method for reliably improving communication outcomes that influence human motivation and behavior.
Globally recognized as a visionary for her lifetime of professional communication accomplishments and the development of the NPE method, Elizabeth is also known for her energetic delivery of thought-provoking, highly relevant, and practical advice. She makes the complex world of human motivation, behavioral communication, and neuroscience relatable and easy to apply through her sold-out keynotes, corporate training series, and online classes.
Sought out by international corporations, professional societies, and communication agencies, Elizabeth trains and leads executives and teams in the successful application of NPE. Celebrated as one of the foremost communication and marketing experts of the new decade, Elizabeth and her companies have won hundreds of marketing, communication, and PR awards. She founded Volume PR in 2001, a celebrated public relations firm, and Engagement Science Lab, the training and application ground for the NPE method and advancing behavioral communication strategies, such as custom non-conscious research labs.
She is amplifying the world of evidence-based communication by training professionals how to evaluate the behavioral and cognitive factors behind consumer decisions and how to integrate these into communication programs that demonstrate results.
A member of Forbes Agency Council, sheserved as the 2018-19 Public Relations Society of America (PRSA) Technology Communication Section Chair. Prior to founding Volume PR, Elizabeth was with Ogilvy PR and the aerospace division of The Boeing Company. She is a graduate of Pepperdine University.
When not rewriting the future of communication textbooks, Elizabeth enjoys the great Colorado outdoors and doing puzzles with her two young boys and their Great Dane, Hazelnut.
Highlights
• Architect behind Neuro-Psychological Engagement (NPE): Forbes Magazine #1 “Marketing Tactic and Tool That Will Shake up 2019”
• Ranks in the top 1% of all speakers for the Public Relations Society of America (PRSA)
• 2019 International Women Economic Forum “Exceptional Women of Excellence” Honoree
• 2020 Denver Business Journal "Outstanding Women in Business" Honoree
• Ragan Communications & PR Daily “PR Professional of the Year, 2018”
• Founder and CEO of Best in Biz “PR Agency of the Year, 2018”
“Beast mode! Exceeded my expectations! So many great tips and her delivery was impeccable.”
“This was a fantastic session, maybe the best thing I attended at the conference.”
"She is dynamic, articulate and offers real value to her audience in the form of theory, application and useful tools. She simultaneously commands a room, while still encouraging even the shyest person in the crowd to engage."
Non-Profit & Charity Services
Helping Non-Profit Professionals Positively Impact The World Is Our Passion
Engagement Science Lab trainings and services are available for registered non-profit and charity-based organizations at a discount. Contact us to learn more.
Check us out at the PRSA Association & Non-Profit Conference on “Fundraising With Communication Science: New Techniques to Boost Results”
Association of Fundraising Professionals, “Fundraising for Humans: Behavioral Science Insights to Help Reach Supporters”
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